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Marketing can be defined as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably". Over the years, marketing has evolved from being a module of business studies into the strong individual discipline it is today.

Most marketing courses are three years with the purpose to take a broad approach to markets, marketing and marketing management as well as developing your skills and knowledge in a way which makes an impact in the future. The course focuses on practice as well as theory.

You can expect to cover topics such as economics, accounting, psychology, law and statistics as part of the core course in the first year. More specialised topics are introduced in later years, dealing with subjects such as human resources, decision science and internet marketing. Qualifications BSc MSc MPhil PhD DBA

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Entry requirement

Undergraduate: most universities require a ABB but this may vary.

Postgraduate: usually at least a 2:2 honours degree (or equivalent) in a business-related subject.

Skills gained

During a marketing course, students would have gained an essential range of business skills which will attract prospective employers in a variety of sectors and are valued in industry. The range of skills you can gain include:

Analytical skills
Problem-solving
Research, analysis, team working and presentational skills
Communication skills- both oral and written.

Career Options

Career prospects are good for marketing graduates and they generally move into careers in product and service organisations, in public, private and non-for-profit sectors. A degree in Marketing can become your key to a specialised marketing career or a more general management career in a wide range of sectors.

In addition to starting your career after graduation many choose to take up postgraduate study. Most Master’s courses will usually focus on the theoretical understanding of marketing, in topics such as branding or customer psychology.

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